Strong Strong Supply Co. (formerly Kilos Not Pounds) was first cooked up in a small kitchen in Los Angeles 3 years ago. We never imagined the demand for our feature product would grow to this extent and are proud of the product we've been able to create. As of October 2017, we've been growing our team to ramp up production of CaliRolls to make them more readily and consistently available to lifters.

We are dedicated to growing strength sport and athletes by providing top notch goods, and giving back to the community of weightlifting, by supporting events and individual athletes on their pursuit of greatness.

Our equipment is 100% milled, sewn, and fulfilled in Los Angeles, California, and our company is owned and operated by weightlifters, powerlifters and strength coaches.